The Yuppie Handbook: The State-of-the-Art Manual for Young Urban. Pocket Books; Book Club Edition edition (1984); Language: English; ASIN: B000GLDLIQ.
NEW YORK -- Newsweek Magazine labeled 1984 the 'year of the yuppie' in its Dec. 31 issue, declaring the affluent members of the baby boom generation hold increasing influence in politics and the marketplace.
The magazine gave several definations for what it meant by yuppie, the acronym for young urban professional, except that members are among the 60 million baby-boom Americans born between 1946 and 1964.
Another criterion was income and Newsweek cited a figure by SRI International, a California think tank, that said 4 million Americans between 25 and 39 earn more than $40,000 annually, of whom 1.2 million live in cities.
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Political consultants, the magazine said, called that definition too narrow and instead included all 'baby boomers' who went to college or work in white collar or technical jobs -- 20 million people.
Newsweek also noted that while yuppies are upscale, many baby boomers have downward mobility. Median income for families in the 25-to-35-year age bracket fell between 1979 and 1983 by 14 percent in constant dollars. Between 1970 and 1978 the number of young adults living with their parents increased 85 percent.